New Products Management (Int'l Ed)
Type
Book
Authors
ISBN 10
1259254348
ISBN 13
9781259254345
Category
Publication Year
2015
Publisher
Pages
608
Tags
Description
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. - from Amzon
Number of Copies
3
